Thanks to the strength in standardization of citrus sorting and packaging production and sufficient marketing support, Nongfu Spring 17.5° Orange is confident in its sales performance in the new season. As a manufacturer specializing in the development and production of citrus sorting and packaging equipment, First Industry's goal is also to help more orchards and farms improve the quality of their fruits so as to obtain more revenue.
According to the person in charge of Nongfu Spring, 17.5° oranges are picked after natural ripening on the tree. As this season matures earlier than previous years, the picking and delivery began in mid-November. "It is estimated that about 40,000 tons of 17.5° oranges will go on sale this season," the person in charge said. "This year's 17.5° orange has sufficient moisture, full flesh, balanced sweetness and sourness, each box of "Diamond Fruit" (5 kg box).
"This year we launched four marketing songs. We will shoot advertisements and reach consumers in the four fruit growth stages of'Orange Blossom, Green Fruit, Color Change, and Ripe'. Achieve large-scale marketing conversion during the fruit ripening period," the person in charge revealed.
In order to highlight the strength of 17.5° orange in modernization and standardization of planting and production, this year Nongfu Spring also specially planned the'Talent Traceability' project, inviting a group of high-quality “experts” to visit the 17.5° orange factory, through the cooperation with KOL (Opinion Leader) Create more high-quality content that can reach consumers.