In recent years, New Zealand apples have become deeply popular with consumers. As one of the most representative varieties of Chinese fruit, there is not much of a shortage of apples, and domestic production is sufficient to meet internal demand, so foreign apples are less competitive in the market. However, New Zealand apples stand out in the domestic apple market with higher fruit quality and a marketing strategy that is close to the consumption habits of the Chinese people.
New Zealand's fruit merchants like to go upmarket, and at one time New Zealand apples were mainly shipped to the USA and the UK, where they were popular with consumers, but with the rise of the Asian and Middle Eastern markets, local companies have gradually changed their strategy and now sell more than half of their total exports to Asia and the Middle East.