At present, the export of Chilean nectarines in the 2020/2021 season has entered the middle and late stages, and the export of Chilean brin and prunes has also entered the middle stage. The promotion of Chilean peaches and plums in China this season focuses on female consumers with the theme of health and beauty.
Propaganda posters designed accordingly will be spread across all online and offline channels, such as offline national supermarkets, large stores, fruit shops, and multiple online platforms. The Chilean plum promotion season coincides with the International March 8th Goddess Festival. This festival also fits well with the promotion theme of Chilean plum and plum for women this year. Chilean plum and plum is expected to reach its peak during this period.
The Chilean Fruit Exporters Association is increasingly cooperating with KOLs and Internet celebrities to promote different Chilean fruits, including Chilean cherries, Chilean blueberries, Chilean grapes, and Chilean peaches and plums.
In addition, this season, Chilean nectarines, brin and prunes will also use online live delivery methods, which is also one of the current important promotion methods. Although Chilean peaches and plums are being promoted more strongly this season, offline physical store promotion continues.